Business Journal launches Social Madness challenge
South Florida Business Journal
The South Florida Business Journal is on a quest to identify the companies with the best social-media chops.
The SFBJ and our parent, American City Business Journals, are kicking off Social Madness presented by Capital One Spark Business, which offers credit cards for businesses. It’s a competition that measures the growth of a company’s social media presence as it competes in a dynamic and unpredictable tournament-style challenge.
Companies will compete in 43 U.S. markets, with local winners squaring off in a national challenge. Three overall champions get the right to designate a $7,500 donation to the charity of their choice.
“This is a one-of-a-kind challenge that we think companies of all types and sizes will be excited about,” ACBJ CEO Whitney Shaw said. “Social Madness is all about growing your social-media engagement, which is critical in business today.”
Social Madness is a bracket-style tournament challenge in which companies compete against others of similar size. South Florida participants will be ranked based on a scoring algorithm that measures social influence. The algorithm will track votes on www.southfloridabusinessjournal.com, LinkedIn connections, Facebook activity and Twitter followers during the challenge period.
Why enter? Social Madness could help your company improve its social profile, increase followers and gain valuable exposure to Business Journal readers. And if you’re one of the three national champions, ACBJ will donate $7,500 to the charity of your choice.
“There is no doubt that social media is of key importance to the future of businesses,” SFBJ Publisher Melanie Dickinson said. “Not only will this challenge generate some real excitement and energy in the marketplace, but should also highlight innovative and creative strategies that we can all learn from while competing to win.”
Companies enter the local challenge in the market where their headquarters is located. To enter, visit www.socialmadness.com. Companies will compete in one of three size classes, based on the number of full-time employees: small (1-99); medium (100-499); and large (500+).
The nomination period ends May 15. No points are accumulated during the nomination phase.
The local market challenges kick off June 1, first in an open, all-comers format, then – as the field is narrowed – in a head-to-head bracket challenge.
In July, the challenge moves to the big stage, with local winners squaring off for national bragging rights in three categories based on company size. The final matchups will be completed in early September.
Throughout all phases of the challenge, results will be updated every 24 hours, so competing companies and observers alike can track the competition as it develops each day.
For more information, including official rules and eligibility requirements, visit www.socialmadness.com.
You can also keep abreast of the challenge by following the Business Journal’s Social Madness blog.
- What: Social Madness will measure the growth of a company’s social media in a tournament-style challenge.
- Measurements: Involves votes on the Business Journal website and increases in LinkedIn connections, Facebook activity and Twitter followers.
- Scope: Three business size categories based on full-time employees – small (1-99); medium (100-499); and large (500+). Winners will compete in a national contest involving 43 U.S. markets.
- Eligibility: Companies enter in the market where their headquarters is located. Separately branded operating units of a larger corporation may enter in their headquarters market. Foreign-owned companies with a U.S. headquarters can enter in their local market. (See the website for detailed rules on nonprofits and some categories that are excluded.)
- Benefits: Participation could help businesses boost their social profile and brand exposure.
- Charity component: Three overall national champions will designate a $7,500 donation to the charity of their choice.
- Entry cost: Free
- To enter, go to: www.socialmadness.com