New Website Developed by Roar Media Provides an Interactive Hub and Resource Center for Technology, Entrepreneur and General Business Professionals

South Florida– March 20, 2012 – The South Florida Technology Alliance (SFTA), an organization dedicated to promoting the growth, success & awareness of the South Florida technology community, today announced the launch of the organization’s new website, which was designed by Roar Media to better support South Florida’s technology, entrepreneur and general business communities. The platform enables the public to interact with South Florida’s top technology professionals through a series of events, social media links and industry information. It serves as an online hub for accessing the region’s thought leaders, obtaining the latest industry news, including job openings, and registering for SFTA’s networking events.

“As part of our commitment to stay ahead of the curve and at the forefront of emerging technology trends, we invested in the development of a customized website platform that adequately reflects our organization’s unique services, benefits and opportunities,” said Lenny Chesal, president of the SFTA and CMO & VP of strategic sales of Host.net. “Roar Media developed a state-of-the-art website that enables us to showcase our thought leadership and engage with the South Florida technology community at a heightened level.  We also felt as an alliance representing the tech community it was about time we had a functional site.  Thanks to Roar Media we can now be proud of our web presence”

The website features several networking and interactive opportunities, including: a regional interactive calendar that highlights important upcoming events and enables attendees to register online; a resources center that highlights tech facts and figures about South Florida’s technology community; social media plugins that exchange feeds with the organization’s Facebook, LinkedIn and Twitter social media accounts; a membership directory with lists of SFTA members and other professional business organizations that support the industry; and an informational section that details how to join and become a sponsor. The site also provides background information detailing the industry expertise of The SFTA’s board of directors.

“Roar Media is proud to support and raise the profile of The South Florida Technology Alliance and the regional technology community through our integrated marketing communications efforts, including the development and launch of this website,” said Jacques Hart, CEO of Roar Media, the Coral Gables-based public relations and Internet marketing firm behind the new site. “This site further establishes The South Florida Technology Alliance’s digital footprint, supports the organization’s goals and, as it evolves, promises to be an important source of information for South Florida’s technology, entrepreneur and business professionals.”

With the launch of its new site, The SFTA fills a void in the region’s technology community by providing relevant industry information and resources to help technology companies and business leaders network and conduct business with other members of South Florida’s technology community.

About The South Florida Technology Alliance

With over 12 years of leadership as the region’s most effective technology organization, the South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the vibrant South Florida technology community. Through events, networking, programs and education, the SFTA provides south Florida’s technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology. For more information about the SFTA, visit www.SouthFloridaTech.org.

About Roar Media

Roar Media is a national marketing-communications firm that combines traditional public relations with advanced Internet marketing, including social media and search marketing, to support clients’ business goals. The full-service, strategic consultancy provides companies in diverse industries worldwide with a complete spectrum of integrated solutions. Based in Coral Gables, Fla., Roar Media is comprised of former journalists, Internet marketers and business-development specialists with proven success in leadership positions working with the nation’s top Fortune 500 companies and global brands. For more information, visit www.RoarMedia.com.

 

About the SFTA

The South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the regional technology community. Through events, networking, programs and education, we provide south Florida’s technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology in our region.

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