June 13, 2013 – The South Florida Technology Alliance announced today that it is “stepping up” to the opportunities and challenges created by the growth of the region’s technology sector by launching a dramatically expanded agenda and a multi-year promotional campaign for what it says is “South Florida’s great untold story.” The campaign will tell the region’s story – that it is as a great place for tech companies and their personnel to grow and prosper.
“The mission of the SFTA is to help its members learn about the business of technology and connect with others who share similar interests, as well as promote the growth, success and awareness of the South Florida regional technology community,” said Lonnie Maier, SFTA President. “In the past we have done that through events, networking, programs and education. This campaign will enhance our programs and extend them to cover the full spectrum of high technology including IT, Life Sciences, medical devices and clean technology. Over time, we will add new programs to assist the technology community to learn, connect and grow.”
In keeping with its focus on “the business of technology”, the SFTA campaign will enhance information exchanges through its “learn and connect” programs. A new comprehensive website to provide a central source of information of interest to the technology community is among the first of the campaign activities to be launched. It includes links to organizations, companies and academic institutions, community organizations, governmental and additional resources, a calendar of events within the region and a blog to encourage an open discussion of subjects of interest to the community. That website can be reached through the SFTA website at www.southfloridatech.org or directly at www.sftechinfo.org. The South Florida technology community includes organizations and individuals throughout the region extending northward from Miami to the Treasure Coast. SFTA’s approach is collaborative and it works with all groups that support the regional technology community. “All successful high technology communities are collaborative, working together to form a critical mass,” said Linda Gove, Executive Director. “We hope to work with many other organizations to bring the South Florida community closer together.”
“Few people realize how much is happening in technology in South Florida,” said Lenny Chesal, SFTA Chairman. “We plan to tell the South Florida success stories to underscore the region’s current and potential success and elevate the South Florida technology community to the next level.” SFTA has engaged Next Horizon Communications of West Palm Beach as a partner to facilitate this campaign. Next Horizon is a communications strategy firm that brings extensive experience in building high technology centers of excellence.
About South Florida Technology Alliance
The South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the regional technology community in South Florida. Through events, networking, programs and education, we provide South Florida’s technology community with an active forum to grow the business of technology in our region. For more information visit ww.southfloridatech.org
Next Horizon Communications, LLC
Next Horizon Communications, LLC, provides the highest quality strategic counsel for key decision makers facing critical communications issues. The company, based in West Palm Beach, FL, represents clients throughout the world. For more information visit www.nexthorizoncommunications.com
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