Social Technology: How the Convergence of Marketing and Technology Blazes Pathways to Business Growth
Dynamic companies recognize that it’s not just about having a social presence or a huge number of followers. The main value to businesses resides in how insights obtained through social technologies are integrated into core business processes and are executed at scale.
Today’s customers proactively search for information before speaking with a sales executive, which provides unique opportunities for customized and targeted messaging and to interact with customers and prospects in new ways. At the same time, marketers are challenged to quickly identify where in the sales funnel the customer is and respond to them appropriately. As we look to gain insight into our customers, we also need to effectively collaborate as a team to find ways to respond quickly to them.
How Can Harnessing these New Communication Dynamics Drive Your Business growth?
Interacting with customers via the same channels that they use to source and filter information yields higher engagement ad conversions. As such, if we communicate to customers in social media, then we should integrate social communication internally so that the entire organization is empowered to best serve customers in the medium of their choice.
Expert panelists will explore answers to the following:
- How can you vertically and horizontally align your business to new customer communication channels?
- What business intelligence can you learn from deploying social media listening and monitoring tools?
- How are marketing innovations reshaping traditional marketing campaigns?
- How can new CRM technologies support your client retention and penetration?
- How can you improve collaboration between sales, marketing and production?
Thursday, May 23, 2013
6:00 to 8:30 p.m.
The Lab Miami
400 NW 26th Street, Miami, FL 33127
(Located in the heart of Wynwood)
David F. Carr
Editor of InformationWeek Education
Dave is covering online education and the technological transformation under way in universities and school systems. He previously led the coverage of social business and collaboration technologies for InformationWeek.com and continues to serve as the social business track chair. This Fall, Wiley will publish David’s book, “Social Collaboration for Dummies.” David is a former Technology Editor of Baseline Magazine and Internet World magazine and has freelanced for publications including CIO Magazine, CIO Insight, and Defense Systems. He has also worked as a web consultant and is the author of several WordPress plugins, including Facebook Tab Manager and RSVPMaker. David works from a home office in Coral Springs, Florida. Contact him at http: //twitter.com/#!/davidfcarr” href=”http://twitter.com/#%21/davidfcarr”>@davidfcarr.
Sr. Account Director-Razorfish
With over 13 years of digital marketing experience, Chad Grospe currently leads the marketing initiatives with Razorfish. He oversees the clients’ digital marketing solutions, including social, display, search, mobile and email.
To date, Grospe has spent 13 years at Razorfish, one of the largest interactive marketing and technology companies in the world. As Sr. Account Director, Grospe has responsibilities for leading media efforts – including paid media, search, social media, emerging media, mobile and ad operations. Grospe joined Razorfish (then Avenue A, Seattle) in November 1999 as an account manager where his responsibilities included growing the start-up into one of the industry’s leading digital marketing companies. After the merger with Razorfish in 2004, he joined the east region out of NYC overseeing some of the region’s largest media accounts. In 2007, Grospe moved to San Francisco to help grow a new media practice contributing to the success that led to an eventual acquisition by Microsoft. Grospe then moved to Miami to continue leading Razorfish’s integrated marketing capabilities with local clients.
Fabio P. Dias
Business Unit Executive, North America Channels and General Business, IBM Collaboration Solutions (ICS)
As the Business Unit Executive for Channels and General Business with ICS, Mr Dias is responsible for a team of sales and presales people for all the ICS products across North America in General Business as well as Channels. Mr. Dias has an oustanding team that is focused on social business which currently generates over 100M in IBM revenue. Social Business is an IBM key initiative that has helped several of our customers to bring their organizations to the next level by having people as the center of their investments. Mr. Dias has been with IBM for over 11 years always in leadership sales positions.
Mr. Dias holds a Bachelors Degree in Computer Information System from Florida International University and a Masters Degree in Business Administration with emphasis in Marketing and Computer information Systems from the University of Miami. He is also fluent in 3 languages (English, Portuguese, and Spanish). Mr. Dias currently resides with his family in Pompano Beach, Florida.
Innovator, Futurist, Marketer, Technologist
Global Head of Emerging Technology & Innovation for SapientNitro
As creative technical guru, Rob combines his passion for emerging technologies with his keen eye for consumer trend spotting. In his role as emerging technology global lead at SapientNitro, Rob’s marketing vision and technical depth enable translating marketing strategy into technology and vice-versa, choreographing data and marketing technology to enable innovation in customer experience. He is responsible for establishing marketing technology standards, identifying strategic alliances, enabling cross-discipline engagement models and running the marketing innovation lab at SapientNitro.
Rob’s mission is to develop forward-thinking expertise that will ensure clients are always on par with rapidly changing technologies and to maintain SapientNitro’s ethos of evolving.
CEO of SocialExtract
Mr. Pierce has over 25 years in consulting and software development with a focus on human-centered computing, CRM automation and contact center Internet integration. Holder of several patents, he has advised many Fortune 500 companies including AT&T, IBM, Lockheed Martin, Rockwell and the Royal Bank of Scotland and has been published in leading CRM and SI publications. Mr. Pierce is the founder and CEO of SocialExtract, which was formally announced at the Milken Global Conference in May 2011, and grew out his long-established contact center consultancy and systems integration firm, Piercetech. SocialExtract is the industry’s’ first cloud-based, big data-mining social engagement workflow optimization platform. SocialExtract is at the very center of the burgeoning use of social media to grow top & bottom lines and to broaden & improve customer service.
Sponsored By FPL FiberNet
FPL FiberNet delivers award-winning broadband services throughout most major metropolitan areas in Florida and Texas with additional connectivity throughout the United States. We offer a wide variety of broadband solutions to meet your specific needs including Ethernet, Dedicated Internet Access, Managed Services, Wavelength services and Colocation. Maximize your broadband performance by choosing our innovative and resilient network solutions in support of your dynamic and business-critical processes and applications. With approximately 9,000 miles of high-quality fiber, we are making sure our customers have access to a carrier-class, reliable network with virtually unlimited bandwidth for growth.
Media Sponsor: Roar Media
Roar Media is a national marketing-communications firm that combines traditional public relations with advanced Internet marketing, including social media and search marketing, to support clients’ business goals. The full-service, strategic consultancy provides companies in diverse industries worldwide with a complete spectrum of integrated solutions. Based in Coral Gables, Fla., Roar Media is comprised of former journalists, Internet marketers and business-development specialists with proven success in leadership positions working with the nation’s top Fortune 500 companies and global brands. For more information, visit www.RoarMedia.com.