IDEO Co-Founder Dean Hovey to Speak at Emerging Technology Business Showcase


As part of the 16th Annual Emerging Technology Business Showcase, local emerging companies will be bringing their innovation to the stage at this year’s “South Florida’s Got Talent” conference. The Enterprise Development Corporation is working in conjunction with the South Florida Technology Alliance to present some of the best and brightest leaders in cutting edge technology dedicated to supporting the economic strength and helping the technology community in our region. From investor pitches to product demos, these companies will show off some of South Florida’s unique assets. Over 200 professionals will gather to network with potential clients, partners and investors, and continue to drive towards entrepreneurial excellence in our region. 


Morning Keynote Speaker


Alejandro Badia, MD, FACS is a hand and upper extremity surgeon at Badia Hand to Shoulder Center in Doral, Florida previously serving as chief of hand surgery, Baptist Hospital of Miami. Dr. Badia studied physiology at Cornell University and   obtained his medical degree at NYU, where he also trained in orthopedics. A hand fellowship at Allegheny General Hospital in Pittsburgh was followed by an AO trauma fellowship in Freiburg, Germany. He runs an active international hand   fellowship, serves on the editorial board of two hand journals, and organizes a yearly Miami meeting for surgeons / therapists that is devoted to upper limb arthroscopy and arthroplasty. This international meeting is held at the world renowned   Miami Anatomical Research Center (M.A.R.C.), the world’s largest surgical cadaveric training lab which Dr. Badia co-founded in 2005. He is a founding member of the American Hand Institute, a think tank and medical device start-up company   focused on minimally invasive solutions to hand, wrist and elbow pathology.

In 2008, he completed the Badia Hand to Shoulder Center, a fully integrated clinical facility for the upper limb also encompassing the Surgery Center at Doral, Integra Rehabilitation and an MRI imaging facility. More recently, Dr. Badia   inaugurated OrthoNOW, the first immediate orthopedic care center in south Florida which is staffed by surgeons from the International Orthopedic Group (IOG), a group of surgeons from lower extremity, upper limb and spine subspecialties who   also treat elective orthopedic problems in international patients. OrthoNOW was officially franchised in early 2013 and is actively engaging healthcare entrepreneurs and surgeons, here and abroad to open orthopedic urgent care facilities.

Dr. Badia is past worldwide president of the International Society for Sport Traumatology of the Hand (ISSPORTH), was named to 100 Latinos Miami, and was featured on the Hispanic Entrepreneur website. He is a member of multiple national subspecialty medical societies (AAOS, ASSH, and AAHS), honorary member of more than 10 international hand surgery and arthroscopy associations, and served as honored professor at the prestigious Philadelphia Hand Course in 2012.

Afternoon Keynote Speaker

Dean_Hovey-smlDean Hovey, a native of Silicon Valley, joined Digifit, Inc. as its president and CEO in the fall of 2011. Digifit combines mobile personal technology with experience design to help people form lifelong healthy habits.

Over the past 30 years Dean helped start 12 technology based companies. He has held senior executive team positions in two public companies. His personal experience spans retail, product design, entrepreneurship, business development, general management and venture capital.

During the early nineties Dean served as general partner of Avalon Ventures, a premier seed venture capital fund sponsored by the venture firms Kleiner Perkins, IVP, Sequoia Capital, and Norwest Ventures. Avalon formed attractive deals with unprecedented success rates.

While attending Stanford University Mr. Hovey created a new medical instrument to improve differential white blood cell counts. He founded Hovey/Kelley Design to take the instrument from prototype to production design. Within a year Hovey/Kelley added a number of clients including Apple Computer. The firm merged with Matrix and ID Two in 1991 to form IDEO.

Dean is the author of several patents including the patent for Apple Computer’s mouse.

He earned BS and MS degrees from Stanford University in General Engineering Product Design.

[wpcol_1half id=”” class=”” style=””]When:


Thursday, November 14, 2013
8:00 a.m. to 5:0
0 p.m.

8:00am                                         Registration Open
8:00am – 4:30pm                     Exhibits Open
9:00am – 9:30am                     Opening Remarks:
Rob Strandberg, President & CEO, Enterprise Development Corporation
Gregory Rusk, Chair, Enterprise Development Corporation Board of Directors
9:30am – 10:00am                  Keynote
Dr. Alejandro Badia, MD, FACS, at Badia Hand to Shoulder Center
10:00am – 11:30am                Emerging Company Presentations
10 minute presentations w/ 3 minute audience Q&A
11:30am – 12:30pm                Networking – Exhibit Area
12:30pm – 2:00pm                  Luncheon/Dessert
Panel Session: “Emerging Trends in Digital Marketing, 2014 and Beyond”
2:00pm – 3:00pm                    Emerging Company Presentations & Success Story Presentation
10 minute presentations w/ 3 minute audience Q&A
3:00m – 4:00pm                       Keynote
Dean Hovey, Co-founder of IDEO, and currently President and CEO of Digifit
4:15pm – 5:00pm                     Meet the speakers and networking
5:00pm                                       Conclusion



Location: DoubleTree/Hilton Deerfield Beach
100 Fairway Dr, Deerfield Beach, FL 33441

Directions  [wpcol_1half_end id=”” class=”” style=””]

Flyer_Icon  Sponsor_Package_Icon  Agenda


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Sponsorship opportunities now available; please view our sponsorship benefits packages or contact Christine Burres at 561-620-8494 x 1101.

About the SFTA

The South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the regional technology community. Through events, networking, programs and education, we provide south Florida’s technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology in our region.


Become an individual member, a company member or a sponsor of an SFTA event today!

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