01/26/2017 @ 8:30 am – 12:00 pm America/New York Timezone
Riverside Hotel, Ft. Lauderdale
620 E Las Olas Blvd
Fort Lauderdale, FL 33301

Date Change – Thursday, January 26, 2017

8:30 AM – 9:00 AM – Check-in and Complimentary Breakfast
9:00 AM to 12:00 PM – Seminar and discussion

You are invited to join this exclusive SFTA seminar featuring two leading lawyers. Mark Grossman who is a internationally recognized technology law guru, keynoter and was the author Miami Herald’s weekly “TechLaw” column. Also speaking is Rebecca Gahete who is Associate General Counsel for South Florida’s very own $14.5 Billion enterprise – JM Family Enterprises.

Whether you buy or sell cloud and SaaS solutions, Mark and Rebecca will lead you through proven techniques to negotiate the best Cloud and SaaS deals for your company.

Enterprises of all sizes are now comfortable with SaaS and cloud solutions.  However, SaaS and cloud deals raise many complex legal issues that need to be thoroughly negotiated and documented in agreements.  In this session, lawyer, author and frequent speaker on negotiating cloud and SaaS deals Mark Grossman and Associate General Counsel for JM Family Enterprises will give you the benefit of what they have learned in their combined 50 plus years as tech deal negotiators. In this session, they will speak to the unique customs, usages, and norms of SaaS and cloud deals, and the particular provisions that are critical to agreements in this area.  The discussion will include issues common to SaaS agreements including intellectual property, warranties, and limitations of liability.

Points to be covered include the following:

  • Key provisions that should be included in every cloud and SaaS contract
  • How limitation of liability clauses can emasculate cloud and SaaS agreements
  • How do protect your data in the cloud
  • How intellectual property provisions in SaaS agreements can be a trap for the unwary
  • Strategies to keep SaaS agreements out of court
  • Negotiating cloud and SaaS agreements that communicate the deal in clear, simple and unambiguous terms, reducing risk to the enterprise
  • Mitigating Risk in the Cloud – Negotiating the Provisions Required in Every Cloud & SaaS Deal

Who Should Attend:

  • Consultants involved with software, IT or outsourcing
  • CIOs, CTOs
  • Software and IT entrepreneurs
  • High and mid-level software, IT or outsourcing executives
  • Procurement professionals in the software, IT or outsourcing space
  • Contracting professionals in the software, IT or outsourcing space
  • In-house software, IT or outsourcing lawyers
  • Law firm software, IT or outsourcing lawyers


Get Tickets & Buy Sponsorship

Seating for this exclusive seminar is limited so please act quickly to avoid disappointment.


mark-grossmanMark Grossman – Mark’s practice focuses on the negotiation of enterprise IT deals of every kind and the handling of many kinds of technology related legal issues. His clients have ranged from Fortune 100 companies to middle market companies in many diverse industries including car rental, oil and gas, automobile distribution and import, recording label, music distribution, supermarkets, medical billing, insurance, hospitals, and digital media. He represents and has been a board member for many technology companies, and is also an author, commentator and frequent speaker on technology, outsourcing, and the art of deal negotiation.

Learn More

The Best Lawyers in America (www.bestlawyers.com) named Mark “Lawyer of the Year” for Technology Law in New York City for 2016.  Each year, Best Lawyers names a single lawyer in each specialty in each community as a “Lawyer of the Year.” Those honored have received particularly outstanding ratings in the surveys by their peers by earning a high level of respect for their abilities, professionalism and integrity. Further, his peers also selected him to be on the 2015 and 2016 New York Super Lawyers list. Super Lawyers are those who were in the top 5% of the vote in a state.

He has appeared on “The Best Lawyers in America” list since 2003. Since Best Lawyers bases its choices on a confidential peer-review survey in which over 25,000 leading attorneys cast about two million votes on the legal abilities of other lawyers in their specialties, and because lawyers are not allowed to pay a listing fee, inclusion in Best Lawyers is considered a singular honor. Corporate Counsel magazine has called Best Lawyers “the most respected referral list of attorneys in practice.”

Mark is AV-rated by Martindale-Hubbell, the highest level attainable, and has been a member of the New York City and Florida Bars’ Computer Law Committees.

He has written regular columns for PC World Magazine South Florida’s “Daily Business Review, and the Miami Herald.

Further, he has written articles for several journals published by the New York Bar including the journal focused on in-house counsel called “Inside.” He has published articles in Washington’s “Legal Times,” the “Texas Lawyer,” “The Recorder of San Francisco,” the “University of Texas School of Law Review of Litigation,” CIO Magazine, and the Florida Bar’s “Computer Law Journal.” He also co-authored a chapter called “Web Development Agreements” in the American Bar Association’s book titled Internet Law for the Business Lawyer.

Mark authored two editions of the book Technology Law – What Every Business (and Business-Minded Person) Needs to Know.

Since the mid-1990’s, he has spoken to hundreds of groups domestically and internationally including multiple appearances at Georgetown University Law Center’s Advanced Computer Law Institute, COMDEX in Las Vegas, and seminars offered by the American Corporate Counsel Association and the Practicing Law Institute. He is a member of the National Speakers Association, a collective of speaking professionals that includes experts in a variety of industries and disciplines.  He has also been a guest on many television and radio shows including CNBC’s “Closing Bell,” Bloomberg TV’s “Bloomberg West,” and ABC’s “Nightline.”

Mark is currently serving on the Board of Directors of the South Florida Technology Alliance (www.southfloridatech.org/), the National Programs and Membership committees of the New York Chapter of the Society of Information Management (www.nysim.org) and the Board of Directors of the South Florida Chapter of the Society of Information Management.

Mark has served on the Advisory Board of BNA’s Electronic Commerce & Law Newsletter and the Board of Editors of “Internet Law and Strategy,” a publication of Law Journal Newsletters.

Mark was Special Counsel for Technology for the X-Prize Foundation (www.xprize.org), a subject matter expert for the State of Florida’s Internet Task Force, a member of the Board of Directors of the InternetCoast, a member of the advisory board of Outsourceworld conference, and General Counsel for the South Florida Interactive Marketing Association.

In 1998, Mark was a co-founder of the software company Eisenworld, Inc., which Microsoft acquired in 2006.  Microsoft incorporated Eisenworld’s “PC Relocator” software into Microsoft’s Windows operating system.

Mark received his B.A. with high honors in 1979 from Stony Brook University and is a 1982 cum laude graduate of Georgetown University Law Center in Washington, D.C.  He is a member of the New York and Florida Bars.


rebecca-gaheteRebecca Gahete – Deputy General Counsel at JM Family Enterprises, CIPP/US. Rebecca’s practice focuses on providing legal representation across JM Family Enterprises, Inc., a $14.5 billion automotive company ranked No. 23 on Forbes’ list of “America’s Largest Private Companies,” in the area of technology, information security, privacy, risk and compliance.  She is a Certified Information Privacy Professional and was also the director of JM Family’s Information Management department.  Rebecca is a frequent speaker on technology and data privacy issues around the country. She joined JM Family in 2003, having practiced previously in-house for a technology venture capital company and a publicly traded telecommunications company.

Learn More

JM Family Enterprises, Inc. (www.jmfamily.com), founded by Jim Moran in 1968, is a $14.5 billion automotive company ranked No. 23 on Forbes’ list of “America’s Largest Private Companies.” It is also ranked No. 66 by FORTUNE® as one of the 100 Best Companies to Work For®, its 18th consecutive year on the list. JM Family has approximately 4,100 associates and its primary subsidiaries include: Southeast Toyota Distributors, the world’s largest independent distributor of Toyota vehicles; JM&A Group, one of the leading independent providers of finance and insurance (F&I) products in the automotive industry; World Omni Financial Corp., a diversified financial services company; and JM Lexus, the largest volume Lexus dealership in the world.  Headquartered in Deerfield Beach, Fla., JM Family has major U.S. operations in Jacksonville and Margate, Fla.; Commerce and Alpharetta, Ga.; Mobile, Ala.; and St. Louis, Mo.

About the SFTA

The South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the regional technology community. Through events, networking, programs and education, we provide south Florida’s technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology in our region.


Become an individual member, a company member or a sponsor of an SFTA event today!

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