10/20/2017 @ 8:30 am – 12:00 pm America/New York Timezone
Hilton Hotel - West Palm Beach
600 Okeechobee Blvd
West Palm Beach, FL 33401
SFTA Members $99, Non-members $149
Nicole Ciccone

Please Note: New Date – Friday October 20, 2017 – All other details are unchanged.

You are invited to join this Exclusive SFTA Seminar featuring leading tech lawyer Mark Grossman and Stewart Byrne, Vice President and Regional General Counsel for the Americas at Citrix Systems

Whether you buy or sell cloud and SaaS solutions, Mark and Stewart will lead you through proven techniques to negotiate the best Cloud and SaaS deals for your company.

“Enterprises of all sizes are now comfortable with SaaS and cloud solutions.  However, SaaS and cloud deals raise many complex legal issues that need to be thoroughly negotiated and documented in agreements.  In this seminar, Mark & Stewart will give you the benefit of what they have learned in their careers as negotiators. You will learn about the unique customs, usages, and norms of SaaS and cloud deals and the particular provisions that are critical to agreements in this area.  The discussion will include issues common to SaaS agreements including intellectual property, service level agreements, credits for missing SLAs, warranties, and limitations of liability.


  • 8:30 AM – 9:00 AM – Check-in and Complimentary Breakfast
  • 9:00 AM to 12:00 PM – Seminar and discussion

Points to be covered include the following:

  • Key provisions that should be included in every cloud and SaaS contract
  • How limitation of liability clauses can emasculate cloud and SaaS agreements
  • How do protect your data in the cloud
  • How intellectual property provisions in SaaS agreements can be a trap for the unwary
  • Strategies to keep SaaS agreements out of court
  • Negotiating cloud and SaaS agreements that communicate the deal in clear, simple and unambiguous terms, reducing risk to the enterprise”

Who Should Attend:

  • Consultants involved with software, IT or outsourcing
  • CIOs, CTOs
  • Software and IT entrepreneurs
  • High and mid-level software, IT or outsourcing executives
  • Procurement professionals in the software, IT or outsourcing space
  • Contracting professionals in the software, IT or outsourcing space
  • In-house software, IT or outsourcing lawyers
  • Law firm software, IT or outsourcing lawyers

mark-grossmanMark Grossman – Mark is a technology lawyer, negotiator, and professional speaker. His practice focuses on the negotiation of enterprise IT deals of every kind and advising on numerous other technology related legal issues. His clients have ranged from Fortune 100 companies to middle market companies in many diverse industries including car rental, oil and gas, automobile distribution and import, recording label, banks, music distribution, supermarkets, medical billing, insurance, hospitals, technology and digital media. He is also an author and frequent keynote speaker on technology, outsourcing, and the art of deal negotiation.

Learn More

The Best Lawyers in America (www.bestlawyers.com) named Mark “Lawyer of the Year” for Technology Law in New York City for 2016. Each year, Best Lawyers names a single lawyer in each specialty in each community as a “Lawyer of the Year.” Those honored have received particularly outstanding ratings in the surveys by their peers by earning a high level of respect for their abilities, professionalism, and integrity. Further, his peers also selected him to be on the 2015 and 2016 New York Super Lawyers list. Super Lawyers are those who were in the top 5% of the vote in a state.

He has appeared on “The Best Lawyers in America” list since 2003. Since Best Lawyers bases its choices on a confidential peer-review survey in which over 25,000 leading attorneys cast about two million votes on the legal abilities of other lawyers in their specialties, and because lawyers are not allowed to pay a listing fee, inclusion in Best Lawyers is considered a singular honor. Corporate Counsel magazine has called Best Lawyers “the most respected referral list of attorneys in practice.”

Mark authored two editions of the book Technology Law – What Every Business (and Business-Minded Person) Needs to Know. He has written hundreds of columns for PC World Magazine, South Florida’s “Daily Business Review, and the Miami Herald and also co-authored a chapter called “Web Development Agreements” in the American Bar Association’s book titled Internet Law for the Business Lawyer.

He is a member of the National Speakers Association, a collective of speaking professionals that includes experts in a variety of industries and disciplines. He has also been a guest on many television and radio shows including CNBC’s “Closing Bell,” Bloomberg TV’s “Bloomberg West,” and ABC’s “Nightline.” Since the mid-1990’s, he has spoken to hundreds of groups domestically and internationally including multiple appearances at Georgetown University Law Center’s Advanced Computer Law Institute and seminars offered by the Association for Corporate Counsel and the Practicing Law Institute.

Mark is currently serving on the Board of Directors of the South Florida Chapter of the Society of Information Management (www.simnet.org/) and the South Florida Technology Alliance (www.southfloridatech.org/).

Mark a cum laude graduate of Georgetown University Law Center in Washington, D.C. He is a member of the New York and Florida Bars.

Stewart Byrne – Stewart is a talented and energetic executive with over 25 years of in-house corporate legal experience across the legal departments of Citrix Systems, Compaq/HP, and IBM. Stewart demonstrates strong business acumen, insightful questioning ability, comfort with real time decision making, and consummate professionalism. Practice areas include sales, antitrust, procurement, risk management, real estate, corporate compliance, manufacturing, product management, intellectual property (IP) licensing, mergers and acquisitions (M&A), litigation, environmental controls, and trade operations.

Learn More

Stewart is experienced with SaaS, software, hardware, semiconductors and manufacturing services offerings, as well as related consulting and technical support. He has particular strengths in go-to-market (GTM) strategies for both products and services, including online sales, channel sales, direct sales, and government sales (including state, local and US federal). Stewart focuses on interpersonal and leadership skills across all areas of his practice. He loves to facilitate the success of others by teaching empathy and humility. He is an advocate and mentor of FIRST Robotics’ FRC Program for high school students in his local community.

Stewart is currently Vice President and Regional General Counsel for the Americas at Citrix Systems. He has been a part of Citrix for over 15 years. During that time, Citrix has increased its revenue from $200M to over $3B annually and evolved from selling only shrink-wrap software to its current lines of enterprise software, hardware, SaaS, and services. Stewart has been a part of numerous Citrix management teams developing the strategies, programs, and processes which have helped Citrix achieve its growth.

Prior to Citrix, Stewart held multiple counsel positions at Compaq/HP and IBM, including field sales counsel, division counsel, manufacturing site counsel, and senior licensing counsel for patents, copyrights, and trademarks.


Get Tickets & Buy Sponsorship

Seating for this exclusive seminar is limited so please act quickly to avoid disappointment.


Sponsorship Opportunities

Pre-Event Sponsor $1000 – Only 1 Available!

A 30 minute time slot immediately prior to the main panel gives you an open mic to present your company’s valuable products and services to our assembled guest.

  • 30 minute presentation time
  • Logo on event web page
  • Company meet-up table
  • 2 event passes

Company Meet-up Table $200

Meet and greet event attendees and explain your business benefits to South Florida’s top professionals.

  • Logo on event web page
  • Logo on promotional email
  • Display your company retractable banner
  • 2 event passes
  • Amazing networking opportunities

Silver Event Sponsors $500

You get a 3~5 mins. for a product and services shout-out.

  • Logo on event web page
  • Logo on promotional email
  • 3~5 minutes presentation time
  • Display your company retractable banner
  • 2 event passes
  • Amazing networking opportunities

About the SFTA

The South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the regional technology community. Through events, networking, programs and education, we provide south Florida’s technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology in our region.


Become an individual member, a company member or a sponsor of an SFTA event today!

Pin It on Pinterest